Eco & Social Entrepreneurship

Ideation Phase Workshops for Environmental & Social Start-ups!

Eco & Social Entrepreneurship

Antoine Karam

Antoine Karam has more than fifteen years of experience in strategy, business and management consulting. Before establishing Proquale Management Consulting, he worked for large consulting firms in France. Some of his notable career achievements include: Leading a Change Management project deployment with the involvement of more than 70 countries; Establishing project management standards for a multinational food & beverage company; Animating workshops in three languages in more than 20 countries across Europe and the Middle-East. For the past 5 years, Antoine trained, coached and mentored hundreds of social and ecological entrepreneurs around the world to develop and launch their eco or social start-ups. Additionally, Antoine was one of the main local trainers & coach of the EU-funded SwitchMed 1 Green Entrepreneurship program in Lebanon.

Maya Karkour

Maya Karkour is an Environmental Consultant, an Eco-Entrepreneur, and the Managing Director of EcoConsulting which she co-founded in London, UK in 2003 and then established in Beirut, Lebanon in 2008. EcoConsulting is a specialized sustainability consultancy with a focus on reworking the relationship between businesses, institutions, municipalities, corporations, households and the Environment through greater energy-efficiency, better resource use, pollution mitigation, as well as healthier and circular solutions. Maya oversees or has directly worked on numerous projects aiming at reducing their environmental footprint –including the eco-renovation of Casa Batroun, first project in the Middle-East to achieve the British BREEAM “Excellent” certificate in 2014 and the Lebanese Architects Sustainability Award in 2017. She also conducts eco-building, sustainability, circular economy and environmental seminars & workshops on a regular basis. Maya has been actively promoting the Circular Economy and sustainable practices in Lebanon through workshops, as the local representative of the Circular Economy Club in Beirut, and more recently by launching the Circular Hub of EcoConsulting. She has also been coaching environmental start-ups or entrepreneurs with innovative entrepreneurial solutions. Maya has been a keynote speaker or moderator at various sustainability/environmental conferences in Lebanon and other countries. She has organized and animated a panel in 2017 on Agriculture & Climate Change, has been selected to coach all presenters and moderate an event for the EU Delegation in Lebanon in December 2019, entitled “Towards a Green Society in Lebanon?”, and was invited as a speaker on “Enabling a Circular Economy” at the CSR Lebanon Forum in October 2019. Maya holds an MSc (hons) in Environment from the London School of Economics and Political Science and is a LEED Accredited Professional, a BREEAM Licensed Assessor, a Low Carbon Energy Assessor, and holds certificates in the Circular Economy and Permaculture. She is currently the President of the Lebanon Mountain Trail Association and is heading its environmental Education Committee.

Seminar Content


This series of workshops is suitable for anyone with a potential start-up idea for an environmental and/or social enterprise, or anyone interested in developing a proposed idea for this type of start-up. Its aim is to assist existing or potential eco and/or social entrepreneurs in launching new environmental/social businesses in a very practical way.

You will learn how to convert step by step your Green or Social Business Ideas into a sound and feasible Business Project and find solutions to the challenges of doing so along the way.

A series of 6 Sessions, each 3 hours, will help you come up, adopt, or strengthen an idea for an environmental or social enterprise. The series of workshops cover a project’s Ideation Phase leading to a Green or Social Business Canvas & a Pitch session.

The workshops can be undertaken individually or in any combination, and count each for 2 UNITs at the Circular Hub. However, in order to really get to the stage of developing a comprehensive Green or Social Business Canvas, it is highly recommended to attend the full series of six Eco & Social Entrepreneurship workshops.

You will be able to obtain the “Eco & Social Entrepreneurship” Certificate, by attending the series of sessions related to the Eco & Social Entrepreneurship Track and securing 12 Units.

The 6 workshops will cover the following topics, with hands-on practical exercises, brainstorming, and discussions:

EE01 - Session 1

         Introduction to Entrepreneurship

         Introduction to Eco-Entrepreneurship

         Introduction to Social Entrepreneurship

         Introduction to the Circular Economy & Life-Cycle Assessment

         Problems & Needs

         The PESTEL model

         Definition of the Mission & Vision of an enterprise

EE02 - Session 2

         Mission & Vision review

         Description of the Green/Social Business Canvas

         The Value Proposition

         Customer Segments & Market

         Introduction to Marketing Strategy

EE03 - Session 3

         Review of the Circular Economy & Life-Cycle Assessment

         Understanding of Eco & Social design

*This session can be taken on its own & counts as 2 units in the CE track

EE04 - Session 4

         Review of Market & Marketing

         Customer Journey

         Key Stakeholders management

         Introduction to Key Activities & Resources

EE05 - Session 5

         Introduction to business Legal structures

         Financial Planning

         Financial Sustainability: Review of the whole model

EE06 - Session 6

         Final review of the Green/Social Business Canvas

         Pitching Best Practices

         Practicing Pitching

Date to be Determined


12 Units EE




Eco & Social Entrepreneurship


Eco & Social Entrepreneurship

Sustainable Development Goals

Responsible Consumption & Production
Decent Work & Economic Growth
Industry, Innovation & Infrastructure

Who is it for?

Anyone with a potential start-up idea for an environmental and/or social enterprise, or anyone interested in developing a proposed idea for this type of start-up.

Circular Strategies Workshop

The Circular Economy & Eco Design

Methods and strategies to make any product as circular and eco-friendly as possible during its conception phase!

Circular Design Thinking

The Circular Economy & Eco Design

How to apply circular design thinking when tackling sustainability issues or designing a product or solution. Join us for a hands-on, interactive and fun Circular Design Thinking Workshop!

An Intro to the Circular Economy & EcoDesign

The Circular Economy & Eco Design

Learn what the Circular Economy is and the principles of Eco-Design, with an eco-design cards game to pick your brain!

Climate Change Adaptation: The Drawdown Project

Sustainability, Climate Change & Environmental Knowledge

How serious is Climate Change? What are its consequences and the most appropriate & impactful mitigation and adaptation strategies?